Somebody just couldn't wait anymore. The manuscript for the highly anticipated book "Grey" — which is a retelling of the popular first novel "Fifty Shades of Grey" but from Christian Grey's point of view — has gone missing.
"Eight days! It's going to be out in eight days! But oh no. That's too long for some people to wait to get back into the red room that I've been hearing so much about," said a 'Good Morning America' anchor.
Police have launched an investigation after it was feared it was leaked or sold online.
The book is scheduled to publish June 18, and it was only last week that author E.L. James announced its release on Instagram.
There are concerns the book might meet the same fate as J.K. Rowling's "Harry Potter and the Deathly Hallows." (Video via Warner Bros. / "Harry Potter and the Deathly Hallows")
The book was leaked, allowing people to see the names of characters who died weeks before it was published.
Although this most recent leak might not be as big of a deal because we already know the story line. We just have no idea what Grey is thinking.
However, the anchors on the "Today" show make a solid point:
"But if it's stolen, wouldn't it be online already? Wouldn't we see it?" asked Matt Lauer on the "Today."
Daily Mirror interviewed a spokesperson for the company that's printing the new novel who said, "I doubt it's gone missing from one of our printworks seeing as I haven't heard about it."
Well, publicity stunt or not, this new book is definitely being talked about — although we don't think it really needed the extra PR.
The first novel, "Fifty Shades of Grey," was a hit. More than 125 million copies of the series have been sold. And the film made almost $570 million worldwide at the box office. (Video via Focus Features / "Fifty Shades of Grey")
And USA Today reports the book spent 21 weeks at the No. 1 spot on its best-seller list since 2012.
We expect the book "Grey" will spend some time on that list, too.
