Kate Spade New York plans to donate more than $1 million to suicide prevention and mental health awareness groups.
The brand's foundation will give the first $250,000 to the Crisis Text Line and will also match up to $100,000 in public donations made to the organization between Wednesday and June 29.
Kate Spade New York is donating as a tribute to its founder, Kate Valentine Spade, who took her own life earlier this month.
Even though the designer had not personally been involved with the company in more than a decade, the brand is "dedicated to carrying on her legacy."
The company's president and CEO said in a statement, "We hope that our support will shed even more light on the disease and encourage those who suffer from mental health issues to seek help. Collectively, we must all do more."
If you need to talk to someone about suicide prevention, call the National Suicide Prevention Lifeline at 1-800-273-8255, or text "HOME" to the Crisis Text Line at 741741.