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This Toy Company CEO Wants To Keep Toys R Us Stores Open

The CEO of MGA Entertainment has personally pledged $200 million in a crowdfunding bid to save hundreds of Toys R Us locations.
Posted at 1:29 PM, Mar 22, 2018

A toy company executive is working on a last-minute bid to save Toys R Us.

The CEO of MGA Entertainment — the company behind the Bratz doll  — has personally pledged $200 million in a crowdfunding bid to save hundreds of the soon-to-close toy store locations.

He, along with other unnamed investors, are spearheading a GoFundMe campaign with the goal of raising $1 billion by May 28. 

Toys R Us said March 14 it plans to sell or close all of its U.S. stores. It filed for bankruptcy in September with about $5 billion in debt.