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'Women For Trump' Coalition Ramps Up Outreach Effort

President Trump's re-election campaign recently launched the Women For Trump coalition touting the president's economic policies to win over voters.
Posted at 6:55 PM, Jul 29, 2019

"Four more years, four more years, four more years!"

President Trump's re-election campaign is turning its focus to one group in particular — women.

"Essentially our role is to ensure that women are empowered and feel like they can support this president and not have some of the push back that we've seen often from the left that he's anti-woman," said Jessie Jane Duff.

Jessie Jane Duff is part of the Trump campaign's 'Women For Trump' coalition. Duff also serves on the advisory board for the new initiative and says the group is focused on delivering the president's message and record on the economy directly to women.

"This president has increased the employment for women it's the lowest rate of unemployment for women in almost 60 years. We're talking World War II is the last time we saw this rate of unemployment," Duff said. "That 57% of the jobs that the 5.7 million new jobs that he's generated have gone to women. That is a huge number, that means women are overwhelmingly succeeding under this president and that message is not getting out."

Newsy independently confirmed these economic figures with the Department of Labor but despite strong job growth, the group may have an uphill battle ahead of it. Women voters, particularly in the suburbs, helped deliver control of the House to Democrats during the 2018 midterm election.

Despite this, Duff says the Trump campaign has seen an influx of support for the president's re-election bid.

Is this launch of this 'Women For Trump' coalition a response to what we saw in 2018?

"I don't know that it's a response to 2018 I think it's really that this campaign wants to ensure that all people have a voice. The left loves identity politics, the left loves to say that white women [they] supported the opponent or that minorities don't support him and they love calling us racist and bashing us and that negativity starts weighing on people," Duff added.

"They start believing it if they start watching the news every night and not paying attention to what the data shows. So 25% of the [campaign] donations in the 2016 race were from women. Since he launched his campaign two months ago, 50 percent of those donations have been from women," Duff said.

The coalition thinks jobs and the economy will be the main focus for women, and a recent Marist poll found that 95 percent of Republican women and 41 percent of Independent women approve of how Trump is handling the economy. But could President Trump's rhetoric alienate some of these women? For example, a recent Fox News poll found 73 percent of suburban women thought the president's tweets criticizing four congresswomen of color went too far.   

"He speaks the truth and yes, some people are uncomfortable with that because they want to be, often people want to hear a scripted message. I was a United States Marine," Duff said. "I never lived by a scripted message. I'm used to blunt. I'm used to candid. I like knowing where people stand. And honestly, even if he goes after you today, if you come back and work with him, he welcomes you with open arms."