“Every time I say to my husband, ‘Oh! I must tell you something,’ he immediately asks, ‘Is this going to be a long story?’ And honestly—he’s not wrong. I’m a storyteller at heart. Whether it’s the adrenaline rush of breaking news or the mind-expanding insight from science and technology stories, journalism feeds my curiosity.” – Holly Firfer
Holly is an Emmy nominated journalist based in Atlanta, Georgia. She is a national news correspondent for Scripps News and anchors the Scripps News shows “Morning Rush” and “On the Scene.” Holly’s main reporting beats include economy & finance, and she hosts Scripps News’ viral video show, “Caught on Clips.”
Before joining Scripps News, Holly served as vice president of programming and development for ReachTV. She was also the host of "Music Mornings with Holly Firfer” on CBS Radio’s DaveFM in Atlanta and the co-host of NBC's daily talk show, "Atlanta & Company."
Holly started her career in television anchoring and reporting for CNN, HLN, and hosting shows such as “Housecall,” “On The Menu” and “Talkback Live.” She worked as a correspondent for CNN's Health Unit where she won numerous honors from health and medical organizations, including the Red Cross Humanities Award for medical reporting. Holly was part of the CNN team that won a coveted James Beard award for the CNN show "On The Menu."
Holly grew up in Chicago, Illinois and is a graduate of Northwestern University.
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