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Want to shop Wayfair in person? You'll soon be able to

Amid struggling sales, Wayfair plans to open a 150,000-square-foot retail location complete with a design studio and restaurant.
Exterior of Wayfair building.
Posted at 2:37 PM, Apr 22, 2024

Internet retailer Wayfair announced that it plans to open its first brick-and-mortar location next month in a suburb outside Chicago. 

Wayfair said it will open a 150,000-square-foot store in Wilmette, Illinois on May 23. The location will have furniture, home decor, housewares and home improvement products. 

There will also be an on-site restaurant known as The Porch. 

"Get ready to shop, explore, and be inspired like never before," Wayfair said. 

The location will have a design studio, Wayfair said. 

At 150,000 square feet, the first location will be about half the size of a typical Ikea store despite having similar offerings. Ikea, however, has said it plans to open numerous small-format stores across the U.S. that are much smaller than their typical locations. 

Wayfair is not the only internet-based retailer that has tried to transition to in-person shopping. Amazon opened its Amazon Style stores in 2022, featuring some of its popular clothing items. However, its foray into in-person shopping was brief as the stores were shuttered by the end of 2023. 

Amazon will soon offer its smart grocery carts to other retail stores
An Amazon Dash Cart is shown.

Amazon will soon offer its smart grocery carts to other retail stores

The company said its Dash Carts will be made available in third-party retailers beyond its Amazon Fresh and Whole Foods Market locations.


Wayfair has undergone some workforce changes in 2024. 

In January, Wayfair announced it would cut 13% of its global workforce, including 19% of its corporate workers, as sales took a nosedive following the pandemic. The cuts impact 1,650 employees.

The furniture and home goods retailer said annualized sales doubled from $9 billion to $18 billion during the pandemic. But that surge was temporary, and its stock value has since plummeted to its lowest level in seven years.