Snapchat is apologizing for an ad asking users if they would rather "slap Rihanna" or "punch Chris Brown." The company's since removed it.
Chris Brown pleaded guilty in 2009 to assaulting Rihanna when the two were dating.
Snapchat's mea culpa follows harsh condemnation from Rihanna, who said Thursday, "I'd love to call it ignorance, but I know you ain't that dumb!" She continued on to say the ad was a joke that brought shame to victims of domestic violence.
Snapchat, which initially posted a succinct "We are sorry that this happened" statement, apologized in more detail Thursday: "This advertisement is disgusting and never should have appeared on our service. We are so sorry we made the terrible mistake of allowing it through our review process. We are investigating how that happened so that we can make sure it never happens again."
Rihanna wasn't thrilled with Snapchat's apology, saying "shame on you" to the company and telling them to throw the "app-oligy away."
Snap Inc. is having a tough time with social backlash recently. It saw a $1.3 billion market drop after Kylie Jenner tweeted last month she didn't use the platform anymore.
