U.S. News


Pornhub Flirts With Music Industry

Pornhub says it is serious about getting into music and its first order of business is crowdsourcing a theme song.
Posted at 7:12 PM, Sep 25, 2014

The largest porn site in the world, Pornhub, is getting into the music business. Their first artist? 

... As I walk through the valley of the shadow of death." Okay okay Coolio didn't sign a record deal. 

But Pornhub says it is serious about getting into music and it's using Coolio to do just that. The site's first order of business is crowdsourcing a theme song. 

Thursday, along with announcing it was starting a record label, pornhub released details for a theme-song contest. The winner gets $5,000 to produce a video to go along with the song and the website promises 500,000 views to the artist. 

And for a website that boasts millions of views per day and billions of views per month, we're guessing 500,000 is a modest prediction. 

Corey Price, the company's vice president told Billboard, "We're looking for acts that aren't necessarily porn-focused. ... We're an ad-based network looking for content that appeals to our demographic. Mature lyrics for an adult audience; no boy bands or teen-pop, for instance."

Coolio released a promotional song and video for Pornhub over the summer, called "Take it to the Hub." That video features three pornstars, so we figured we'd show the intro for "Keenan & Kel" instead. 

Aside from Coolio and his "not safe for work" video, Pornhub has also debuted a video from electronic music producer FaltyDL and electronic group Xiu Xiu. 

And while this all may be a lot to absorb at one time, Mic says this is great for music. 

"It's all a bit weird, but alternative musical outlets are actually great for music. They offer an unparalleled level of combined reach and artistic freedom that's hard to find with traditional labels."

To that point, Price also added they'll accept most genres for the company's song contest from country to "erotic folk" songs.