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Ohio Attorney General: Drugmaker's Plan Is 'Too Little, Too Late'

Ohio's attorney general says Purdue Pharma's plan to cut down on opioid marketing should've been done "years ago."
Posted at 1:00 PM, Feb 14, 2018

"Too little, too late." That's Ohio Attorney General Mike DeWine's response to Purdue Pharma's plan to stop marketing opioids in doctors' offices.  

Beginning Monday, the pharmaceutical company is notifying doctors of its strategy to help combat the opioid crisis, which also includes cutting its sales staff in half. DeWine says while it's considered a victory, the OxyContin maker should've made that decision years ago and should take responsibility for its actions. 

Purdue Pharma and other drugmakers have been the target of recent lawsuits, including one from the state of Ohio, alleging the marketing of opioids and their addictiveness was misleading.

Additional reporting from Newsy affiliate CNN.