Recently, parts of Buffalo, New York, were covered in up to seven feet of snow.
So, it's easy to see the inspiration behind the latest "Let It Go" parody - based out of ... surprise! Buffalo.
"A kingdom of isolation, and it looks like quite a scene ... and you should know, it's only snow. Let it snow, let it snow ... The cold never bothered us anyway," the singer, Michele Marie Roberts, crooned.
The video is dedicated to "the people of Buffalo and Western New York." Along with the hashtag #OneBuffalo.
You can see that hashtag has been tied to all sorts of snow pictures and inspirational messages on Twitter ...
and on Facebook as well.
And Buffalo is now bracing for its next obstacle — from feet of snow to ... all that snow melting at once and causing flooding.
But taking the video message to heart —
"'Cause we're gonna come back strong," Roberts sang.
This video includes video from YouTube / buffalocvb and music from Kevin Macleod / CC BY 3.0.