YouTube's Cracking Down On The Latest Viral Video Challenge

Social media companies are trying to stop kids from eating Tide Pods.
Posted at 3:44 PM, Jan 18, 2018

YouTube is going to start removing Tide Pod challenge videos.

If you're unfamiliar, teens and kids have been challenging each other to eat or take a bite of a laundry pod and record it.

It's kind of like the cinnamon challenge — but with a product that contains toxic ingredients.

YouTube said it's also going to give any users that upload Tide Pod challenge videos a strike for violating the company's content rules. If an account gets three strikes within a three-month period, it's removed from the site. 

Facebook has also started removing the videos.

The challenge has pushed Tide to put out marketing videos that state the obvious: Eating Tide Pods is "a BAD IDEA."

Additional reporting from Newsy affiliate CNN.