One of America's oldest department stores appears to be in financial trouble.
This week, J.C. Penney's stock price dropped below $1 for the first time ever. On Thursday, its stock fell 8 percent to close at 97 cents per share.
Overall, the company's stock price has fallen 68 percent this year and nearly 30 percent in December alone.
The 110-year-old company also reportedly hasn't been profitable since 2010.
According to analysts, J.C. Penney has $4 billion in debt and a junk credit rating, as well as inventory and supply chain problems. They also say it doesn't seem to have a clear marketing plan.
Additional reporting from Newsy affiliate CNN.
