U.S. News


Family Makes $1M From Videos Of Kids Playing With Toys

One family is making millions from a YouTube channel featuring videos of their children playing with toys.
Posted at 12:07 PM, Mar 20, 2015

A family is making millions off a YouTube channel showcasing their kids simply playing with toys.

"All right, I'm going to take a picture, Maya! All right, I got it!" (Video via Hulyan Maya)

The question everyone is asking is, "Why didn't we think of that?" Maybe because we didn't know playing with toys would be so entertaining for viewers! 

But then we got to watching more of the videos on the "Hulyan Maya" YouTube channel and noticed — those are some seriously cute kids.

"Hulyan Maya" basically showcases home videos. Rhea, the children's mother, describes it this way: "You will see a lot of Train toy videos on this channel because my son loves it. ... You will also see some activities that we do, our trips, etc." 

Looks like it's working — the channel is a hit with more than 3 million views a day and revenue from the toy ads that play before each clip. 

NBC reports the parents have quit their jobs to focus on making these videos. They've made more than $1 million so far and are expected to make $1.5 million in 2015 alone. 

Again, why didn't we think of this? But they say the money isn't the most important part. 

When the couple spoke with NBC, Mark said: "We spend time with our kids. I do not go to the office."

Rhea chimed in: "Well, we enjoy ... it's a family bonding. The most important, I think."

Their most popular video thus far features their son opening a Thomas & Friends Emergency Searchlight Set back in 2013. It has nearly 16 million views. 

And Tube Filter — an outlet that ranks the 50 most-viewed YouTube channels in the U.S. — listed the family's channel at No. 47 back in January. 

If you're among the millions of people interested in watching kiddos play with toys, check out Hulyan Maya.