For anyone who's wished they could binge-watch all the videos they want on YouTube without having to deal with ads, well, the video giant may soon be offering you a solution.
YouTube CEO Susan Wojcicki revealed at Re/code's Code/Mobile conference on Monday that the site is experimenting with an ad-free subscription model.
Wojcicki's idea here seems to be providing an alternative. Right now, YouTube makes billions thanks to those ads — thanks to that model, the site grew to the size it is today.
But speaking to Re/code, Wojcicki says: "There's going to be a point where people don't want to see the ads. [Consumers] will either choose ads, or pay a fee, which is an interesting model."
While a way to escape ads may seem like something to look forward to, if you're willing to pay, a writer at Business Insider says it could actually lead to nonsubscription users seeing more ads.
"The likely consequence of building in an ad-free subscription service is a higher ad load on the free service. In other words, just enough extra intrusive ads to tempt you into paying to remove them."
Wojcicki's announcement comes at a time you might call "The Rise of the Subscription" with both CBS and HBO announcing earlier this month they plan to offer their own subscription services online.
Something else Wojcicki hinted at at the conference was YouTube's long-awaited music project.
She didn't tell Re/code whether the service would be coming out this year or not but confirmed that the company is certainly working on it.
Android Police revealed earlier this year that the service, dubbed YouTube Music Key, will be a subscription-based service like Spotify or Pandora but with access to all of the audio uploaded by folks on YouTube.
While Wojcicki was ultimately pretty vague on details for either the music service or subscription model, something she was willing to tell Re/code was that half of YouTube's views now come from mobile devices.
This video includes images from TechCrunch / CC BY 2.0, JasonParis / CC BY 2.0 and Getty Images.
