At the Television Critics Association press tour Sunday, Hulu senior VP Craig Erwich said the streaming service will stick with traditional show release patterns — meaning Hulu's original series will release weekly instead of all at once.
He said the company values the concept of a weekly watercooler discussion, which is something competitors Netflix and Amazon can't necessarily do with their original shows. (Video via Hulu)
And aside from the advantage of being able to build hype every week, this release strategy allows seasons to air closer together since producers don't have to film an entire season before releasing to the audience.
A weekly episode strategy also raises the chance of viewers "discovering" shows.
After all, it's less daunting to catch up on a series airing every Sunday versus knowing your peers are binge-watching an entire season the moment it's released.
But if you prefer to binge-watch several episodes at once, don't worry. All episodes are available on Hulu after the original air date.
Hulu's new slate of original programming will help the service compete with Netflix and Amazon.
"Difficult People," which is produced by Amy Poehler and stars Billy Eichner, has already received rave reviews from critics.
Hulu's other new series, Jason Katims' "The Way" and J.J. Abrams' "11/22/63," will both debut in early 2016.
After Fox canceled "The Mindy Project," the show will go to Hulu in September.
This video includes images from Getty Images.
