Business

Actions

Target Offers Free Shipping To Win Over Holiday Shoppers

Target says it has been working tirelessly to bring the customers back this holiday season, starting with a new CEO and free shipping.
Posted at 4:44 PM, Oct 22, 2014

Target had a rough holiday season last year.

CBS"Target said it's working with federal investigators to assess the damage from that massive data breach."

TARGET: "We appreciate the trust they place in us as a company and as a friend."

But it seems the retail giant is doing everything it can this year to bring customers back.

Last year, the "cheap-chic" retailer suffered a 46 percent drop in sales over the holiday season compared to the year before.

And many credit that large drop to consumer mistrust after more than 40 million Target customers had their financial information compromised. Since then, Target says it has been working tirelessly to bring the customers back this holiday season, starting with a new CEO and returning to its old mantra.

TARGET CEO BRIAN CORNELL VIA CBS"That's why we've got to get back to our roots."

Target CEO Brian Cornell says the company is making an effort to renew the "Expect More, Pay Less" ideal by offering shoppers exclusive items and free shipping. (Video via Target)

According to Fortune, 20 percent of its toy offerings this holiday season will be exclusive to Target, compared to just 3 percent in 2009.

Target also plans to offer free shipping throughout the holiday season — specifically Oct. 22 to Dec. 20 — showing a real push to bring more online business. As it stands, neither Amazon nor Wal-Mart have similar online deals without paying a minimum amount or being a member of Prime. (Video via Target)

It's hard to predict the spending habits of the American consumer, but places like Wal-Mart and eBay predict a tough holiday season. The National Retail Federation, however, says holiday spending will increase compared to last year. (Video via Wal-Mart)