Cleveland Cavaliers forward LeBron James is giving fans a glimpse at how he trains in a new virtual reality film.
Samsung, in partnership with Facebook-owned virtual reality company Oculus, released a 12-minute video of James to promote its Gear VR headset. (Video via Samsung)
Virtual reality is actually becoming increasingly popular in the sports world. Colleges are using the technology to recruit potential players, and some, like the University of Michigan, are using it to give fans a behind-the-scenes look at players and facilities. (Video via the University of Michigan)
James has tried his hand at immersive experiences in the past.
In 2014, he debuted a project sponsored by Verizon called "Uninterrupted," offering behind-the-scenes videos.
Only now, as the Verge notes, James gets to grow what's essentially his lifestyle brand, and Oculus can show its virtual reality isn't solely for gamers. (Video via Samsung)
James' latest video is available in full through the Oculus store or Samsung's VR app. (Video via Samsung)
This video includes images from Getty Images.
