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Will Android TV Be Google's Next Set-Top Box?

A report in The Verge details a new streaming-focused set-top box from Google.
Posted at 10:34 AM, Apr 06, 2014

Clear out some space by your TV — Google’s making one more attempt take over our living rooms.

The Verge reports on leaked documents that detail Android TV: a no-frills streaming interface that makes lists of recommended movies, music and TV shows easily accessible.

Google calls it “an entertainment interface, not a computing platform. It’s all about finding and enjoying content with the least amount of friction.”

Digital Trends expects “the magic inside Android TV will recommend the television shows and films you’re most likely to want to watch in a way that’s similar to Google Now.”

So instead of the existing Google TV offerings, with apps and a web browser, Android TV is expected to work more like Apple TV or Roku.

And it’s not really stepping on Chromecast’s toes, either. That’s specifically for sending content from an Internet-connected mobile device to a larger screen. (Via Google)

News of Android TV comes as streaming heats up: last week Amazon introduced Fire TV, reports made the rounds earlier this year an Apple TV refresh could come as soon as April, and even Roku’s doing well. (Via CBSAppleInsider)

 CEO Anthony Wood told Recode last month the company is continuing its growth even in the face of stiff competition.

The Next Web reports Google, meanwhile, is reportedly working with content providers to create apps for streaming to Android TV.

Of course, it’s still not clear if or when Google plans to bring Android TV into the public eye. The company has declined to comment so far on The Verge’s report.