Science and Tech


NFL Readies Location-Based Mobile Advertising For Super Bowl

The NFL has set up Bluetooth devices for location-based mobile advertising during Super Bowl XLVIII.
Posted at 5:16 PM, Feb 01, 2014

Super Bowl attendees with iPhones could be greeted by a newer form of advertising at this year's game.

According to a new report from The New York Times, MetLife Stadium and Times Square have been set up with wireless devices known as beacons.

These beacons use a wireless technology called Bluetooth Low Energy to sense nearby devices, giving advertisers the ability to market based on location. (Via YouTube / Qualcomm)

Those iPhone users who have installed the NFL Mobile app on their device will get location-based notifications, like directions and in-store promotions. 

And The Verge reports the Super Bowl isn't the only venue to take advantage of this technology. Macy's and American Eagle have both installed beacons in several stores, and MLB ballparks are set to get the devices later this year. (Via YouTube /shopkick)

But, as one marketer told The New York Times, advertisers will have to be careful sending these notifications to consumers.

"There's one penalty for annoying your consumer — that's the death penalty. They hold down the app, push the X and it's gone." (Via The New York Times)