Science and Tech


Apple Buys Analytics Company Before Beats Music Relaunch

Multiple outlets are reporting Apple purchased music analytics company Semetric ahead of its Beats Music re-launch.
Posted at 3:20 PM, Jan 21, 2015

Multiple outlets are reporting Apple has acquired online music analytics company Semetric.

Apple will likely be using Semetric's technology to enhance its Beats Music streaming service, which is scheduled to relaunch this year.

Semetric tracks social media, sales and streaming analytics.

AppleInsider suggests Apple plans to use Semetric as an in-house analytics dashboard that can also be used for other Apple content like apps, movies and iBooks.

Neither Apple or Semetric has officially confirmed the purchase, but outlets are noting Semetric's address was changed in public documents to the same address as Apple Europe Limited.

Apple released a statement saying, "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plan."

Early Wednesday afternoon, The Financial Times reported Apple bought Semetric for about $50 million. (Video via Apple)

This video includes an image from Getty Images.