It’s no secret Twitter’s data and analytics have been highly sought after — most likely because of numbers like these: 500 million tweets sent per day between more than 280 million active monthly users.
Tech giant and consulting company IBM wants in on that information. IBM and Twitter announced a data and analytics partnership Wednesday to enhance what IBM calls “enterprise decisions.”
That sounds a little jargon-y, but the deal basically allows IBM unprecedented access to Twitter’s data, which IBM can then use to help its other clients learn more about their customers.
Twitter VP of Data Strategy Chris Moody wrote in a statement the social media network “unleashing” its value will help IBM clients to answer questions, like, “‘What do customers like best about my products?’ or ‘Why are we growing quickly in Brazil?’”
According to IBM, all that new data will be integrated within their cloud-based services and, of course, Watson — IBM’s Jeopardy-winning supercomputer.
IBM CEO Ginni Rometty spoke earlier this month about reshaping the company around the cloud and analytics. (Video via CNBC)
The partnership with Twitter seems to be part of IBM’s move in that direction. According to Business Insider, Rometty said IBM also plans to develop new apps that use Twitter’s data for other companies.
So, what exactly does Twitter get out of this? The two companies revealed that this partnership has been “years” in the making, but they haven’t announced any figures associated with the deal.
A Wall Street Journal writer says Twitter “has been searching for ways to boost revenue beyond advertising," hinting that the company is probably selling use of the data to IBM.
Just spitballing here, but this partnership could also allow Twitter an opportunity to earn back the $36 million it paid to IBM for 900 patents.
That deal was a part an IBM lawsuit against Twitter, which was settled around the end of last year.
But at the time, both companies added a positive spin to the deal with an IBM executive saying, “We look forward to a productive relationship with Twitter in the future.”
We assume this is that productive relationship. Bloomberg reports services from the technological marriage will be available starting in the first quarter of 2015.
This video includes images from Getty Images.
