A seasonal favorite is being transformed into a cookie — hot chocolate.
Chips Ahoy has introduced no-mug-required chocolate-filled cookies with marshmallows. The company recommends heating them in the microwave for an approximate, yet oddly specific, seven seconds.
But the hot cocoa-flavored cookies will only be around for a few weeks — outlets are guessing anywhere from six to eight. But limited-time availability is admittedly a good marketing tactic. (Video via Chips Ahoy)
Starbucks came out with a vampire-themed Frappula Frappuccino for only a few days.
And then there's the McDonald's McRib that comes back just once a year.
Sometimes a brand will "bring back" a limited-edition flavor.
Plus there's always the assortment of pumpkin everything that comes every fall from one company or another.
As for the latest "gotta get it before it's gone" treat — you could dunk those hot chocolate cookies in some hot cocoa. Think about it.