By MARK ROTH
Tuesday, November 21, 2006
So, doing our best Howie Mandel impression, we ask you, America:
The Discover Card "scissors" commercial _ Creepy? Or Not Creepy?
If you haven't seen it, the advertising campaign, now entering its second phase, features hundreds of orange-handled scissors, hopping around on city streets and leaping up to devour consumers' credit cards, as part of an effort to get them to switch to the friendlier Discover Card.
Not long after the initial 60-second spot debuted during the Emmy Awards in August, the blogosphere began buzzing with comments about how much the hungry scissors make some people cringe.
The ad "features thousands of scissors walking and jumping along _ with their sharp ends up!" wrote Bob Sassone, editor of the Web magazine Professor Barnhardt's Journal.