By MARK ALBRIGHT, St. Petersburg Times

After a three-year hiatus, HSN is putting a second TV network back on the air.

Called HSN2, the new version will cost only a fraction as much to air and be composed mostly of repurposed, taped footage of shows and products that already appeared on the main feed.

How do they make those Super Bowl champions hats and T-shirts to outfit the winning team at the final whistle? Easy. They make them in advance, then collect and shred the losers' versions.

Is the 12-pack of soda the next victim of rising food prices and more frugal times? Pepsi Bottling Group aims to find out in a test kicked off earlier this month that replaces the most popular way of buying soft drinks with an eight-pack.

Long before the turmoil triggered by the credit crisis, the consumer spending malaise gripping the working class had spread to the most affluent.That's because consumer attitudes have been changing since 2005. Now they are being forged into a new sense of practicality hammered home by tighter credit and higher prices.

LAKE BUENA VISTA, Fla. -- Walt Disney World is rebranding its sports complex as ESPN Wide World of Sports and stepping up capital spending to make the place more of a sports and visitor draw.It's part of a strategy to shift 12 years of modest growth into a faster gear by making the 220-acre complex an extension of ESPN, which is also Disney property.

While frugal shoppers flock to wholesale clubs to save money on food and gas, the same clubs face a tough time nudging prices up as fast as inflation.