Last week we talked about networking again, communication, and the effective use of social and business Internet networking sites like Facebook, Linkedin, Plaxo, Myspace, and others. But what about in-person networking at conventions, card swap parties, professional group meetings, and even hobby groups, bowling leagues, and your kid's soccer games? Anytime there is a gathering of people, you have an opportunity to network -- as long as you are prepared.
A friend of mine, an executive in the medical sales industry, just returned from a convention in San Francisco. He told me that a familiar face approached him in the lobby of his hotel, explaining that they had met at a previous meeting in Atlanta.
After re-introductions, my friend asked, "Who are you with?"
"That's why I'm here today. I'm not with anyone anymore and I'm looking for a job. I thought you might have some ideas."
My friend, understanding the economic conditions and always looking for productive people for his company, asked him for a resume and his card.
"I'm working on my resume as we speak," said the net worker. "And, I don't have a card, but if you give me one of yours, I'll get back to you."
My guess is that he was never a Boy Scout! He was just not prepared to sell himself when he got the opportunity, and he completely blew any possibility of my friend offering any referrals and positive information.
If you're not prepared to sell yourself in a networking opportunity, what would happen if you got an opportunity to sell your company's merchandise or services? Would you leave your samples in the hotel room?
Job searching is selling -- period. And, the chances are that your next job will come from a referral, from networking. Remember that advertised job openings, or jobs posted on the Internet encourage everybody and their unqualified friends to compete, sometimes globally. Talk about stopped-up pipes!
Networking eliminates all competition and puts you face-to-face with employers who might not have thought about anything but downsizing...until they met you! Employers will hire, even in tough times like today, if they are convinced that you will help them be profitable and productive.
Sell your accomplishments; your productivity, and always be prepared with an up-to-date resume and business card with your name and contact number. Then, never leave home without them!
E-mail Marvin Walberg, a job search coach, at mwalberg(at) bellsouth.net, marvinwalberg.blogspot.com, or PO Box 43056, Birmingham, AL 35243.
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