Great snow in December might have salvaged the important holiday week for Western ski resorts, but the recession has been taking a toll since then.
New figures from the Denver-based Mountain Travel Research Program reflect the strain that rising unemployment and plunging consumer confidence have had on the ski industry and its partners in the lodging and hospitality sectors.
"Historically considered a recession-proof industry, recent data indicates that adage isn't holding true this year," said Ralf Garrison, author of the monthly report. Describing Jan. 31 as the season's mid-point, he said occupancy levels have fallen 18 percent overall from a year earlier, with nightly rates down 8 percent.
A poor January contributed to the declines.
Last month, occupancy levels in 15 mountain destination communities across Utah, Colorado, California and British Columbia slid to 50 percent from 60 percent a year earlier. The average daily rate for each occupied room dropped 7.8 percent.
Reservations made during January for all future dates plunged 18.9 percent last month from January of 2008.
Consequently, occupancy rates are projected to be down 20 percent in February and 29 percent in March, the report said.
Corroborating evidence comes from the Rocky Mountain Lodging Report, also based in Denver. Its figures for January peg occupancy at Utah mountain resorts at 59.3 percent, significantly below 75.5 percent a year earlier. In its report, the nightly rate was down from $300 in January of 2008 to $269 last month.
Abundant snowfall the rest of the winter may help resorts rebound some from the downturn, but given the slowdown in advance bookings, Garrison predicted the appeal of quality snow will have a greater impact on locals than on higher-spending out-of-state tourists.
But there is a bright side for those who still can afford to take a ski vacation. Resorts and lodging establishments are "providing some of the best ski vacation bargains in nearly a decade," Garrison said.
On Ski Utah's Web site (www.skiutah.com), no fewer than 60 deals are listed on the "Lodging" page. Some offer free lift tickets with a night's stay. Many others provide a free night's stay once a customer has booked two or three nights.
E-mail Mike Gorrell at mikeg(at)sltrib.com.
(Distributed by Scripps Howard News Service, www.scrippsnews.com.)
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