When looking for a job, be sure to sell yourself

Dear Mr. Walberg:

I finished college in Michigan and then moved home to Massachusetts to live with family while paying back college loans. I had a 6-month temp job in my field, but now three months have passed with no job search luck at all. I scan the newspapers online daily, and check ever job site I can find, but need help. Someone suggested a headhunter, but I don't know where to go to find one or what they could do for me. Can you help? -- E-mail from S.A. in MA

Dear S.A:

What I am going to suggest is that you step out of what appears to be a very popular "box." Do what other job seekers fail to do. Sell yourself.

First, if you have a field of interest, develop what we call a 2-minute "elevator talk" about yourself. A short commercial that clearly states what it is that you are looking for -- something that anyone, in any field of work, would understand. Then, begin the business of networking with everyone you know, friends and family, and every new person you meet -- and make it your daily business to get out and meet new people, socially, professionally, at church, in volunteer situations, everywhere. Shake a lot of hands, use your "elevator talk," and if you have business cards with your name, telephone number and email address, pass them out. Remember that everyone networks, so you're joining a popular activity, not starting one.

Headhunters or Executive Search professionals are fine, and can be found on Google or in your Yellow Pages, but understand that they represent client-companies that are willing to pay fees for experienced personnel.

Temping is a great way to earn some money during your search and also for you to network with people in the workforce.

Finally, if you know what you want to do, find employers who need people like you, get names of owners, managers, or HR professionals and send your cover letter and resume asking for an opportunity to meet in person. You don't need an invitation, or posted job opening, to contact an employer. Just remember to follow up on every resume you mail.

Step out of the box. Do what others fail to do. Sell yourself your next employer.

(Marvin Walberg is a job search coach. Contact him at mwalberg(at)bellsouth.net, marvinwalberg.blogspot.com, or PO Box 43056, Birmingham, AL 35243.)