- SHNS
- Scripps Newspapers
- Abilene Reporter-News
- Anderson Independent-Mail
- Boulder Daily Camera
- Corpus Christi Caller-Times
- Evansville Courier
- Henderson Gleaner
- Kitsap Sun
- Knoxville News Sentinel
- Memphis Commercial Appeal
- Naples Daily News
- Redding Record Searchlight
- Rocky Mountain News
- San Angelo Standard-Times
- Treasure Coast Newspapers
- Ventura County Star
- Wichita Falls Times Record News
- SHNS Partners
- Scripps Broadcast
- Scripps Networks
- Scripps Blogs
Why does AVG hide its free anti-virus program?
Submitted by SHNS on Wed, 06/04/2008 - 09:23.
I have been bombarded with questions about AVG's free anti-virus program, which periodically expires in an effort to sell the commercial (non-free version) to unsuspecting consumers.
This happened about a year and a half ago, when version 7.1 "expired" and was replaced with version 7.5. AVG's manufacturer, the Czech company Grisoft, didn't make it widely known that a free version still existed. Now, here we are again. On May 31, many users of version 7.5 got a notice to "please upgrade now." Clicking on it brought up links to AVG Security 8.0, which costs $55 and includes a firewall, anti-spyware and other stuff not included in the free product.
I certainly don't begrudge AVG's efforts to sell product, considering it has been giving away anti-virus to home users. However, hiding the free product is disingenuous at best. The company should be up-front. It should either offer a choice or offer the upgrade for downloading.
Even when you visit the company's home page (www.free.grisoft.com), the free download is hard to locate, which is an odd strategy. It is almost as if Grisoft, which once was proud to offer the free product to home users, is hoping you stumble into a purchase.
In my opinion, it should not take five clicks to get to the free product. In the process, the company further confuses consumers by putting only some of the correct links in boldface type. It's pretty smarmy.
Overall, I am conflicted; on one hand, the anti-virus is free; on the other hand, the company has made it hard to find and use.
I'm not conflicted, just dismayed, by the news that Time-Warner is going to test -- and charge for -- metered Internet access. According to news reports, the company will begin a trial this week in Beaumont, Texas, charging customers $1 for each gigabyte of content over their plan limits. These range from $30 a month for five GBs and a 768 kbps connection to $55 for 40 GBs and a 15 mpbs connection. The limits apply to both downloads and uploads.
Comcast also is considering limits of 250 GB a month. And these won't be the last.
The charges are being brought on by a few consumers who use a huge amount of bandwidth by sharing movies and running other peer-to-peer file-sharing services.
Legitimate services such as NetFlix also are going to be affected by these limits.
I am saddened, but I fully understand the frustration of the Internet service providers who are seeing a few users ruin the party for everyone. Time-Warner told news services that 5 percent of customers use half the capacity of local cable lines and that the charge would offset this.
Comcast's proposed limit of 8.3 gigs a day is perfectly reasonable. Time-Warner's ridiculous limits will be eliminated by marketplace pressures, I think.
(James Derk is owner of CyberDads, a computer-repair firm, and a tech columnist for Scripps Howard News Service. His e-mail address is jim(at)cyberdads.com.)


Why does AVG hide its free anti-virus program?
Yes, I totally agree with you that it is totally dismaying to spend time downloading 'free' version of AVG 8.0 only to realize at the end of the download that actually it is a 'trial' version that immediately notifies one of having 29 days to register! It is deceptive as well as mis-leading. I have had to uninstall the same and revert to 7.5.
I would appreciate knowing the source to download the free 8.0 version.
Thanks.
VC
Post new comment