ShareThisBy SHARON EBERSON
Pittsburgh Post-Gazette
Tuesday, July 17, 2007
Here's a concept: Don't just read your magazine; wear it.
The pitch is from the Sweden-based company, T-post, creator, if it does say so itself, of "the first trendy, smart and wearable magazine."
It goes on: "Just as one would subscribe to W, Der Spiegel or The New York Times, fashionistas and news junkies alike can get current events printed on designer T-shirts."
The image on the Web site www.t-post.se shows two young people in their T-shirts (and underwear -- don't know what that's all about). There's a nifty currency converter that says each shirt is 26 euros, or about $35 U.S.
T-post subscribers receive a new shirt every six weeks with an illustration on the front that echoes the news topic printed on the inside of the shirt.
As an example, the subject for the June "issue" focused on the plight of a soldier when there is no war to fight.
"What is a military man supposed to do when there's suddenly no war to fight? Dress up like a ninja and rob people?
"That's what former Russian soldier Igor Vaclavic decided to do. Armed with a knife and a bow and arrow, Igor recently pillaged the hills of Northern Italy, robbing rural farmers and disappearing into the night."
T-post has been around since 2004 and boasts more than 2,000 subscribers worldwide.
We're not sure about the results, but we like the philosophy behind the wearable magazine: "We don't think a bunch of T-shirts are going to save the world. We just want to get people talking and see what happens after that."
