Virtually perfect jeans

By SAMANTHA THOMPSON SMITH
Raleigh News & Observer
Tuesday, May 15, 2007

Can't seem to find the right pair of jeans? Your search might have come to an end.

A new Web site called Zafu.com not only helps you figure out the best style of jeans for your body, it also tells you what brands and styles might do the trick, how much they cost and where to buy them thanks to a database of 90 jeans brands.

Sure beats taking dozens of pairs of jeans with you into the dressing room.

To find out what works for you, you need to take an eight-question test about your shape and jeans preferences. Before you get started on your search, though, know a little bit about yourself and how you like your jeans to fit. Like a tight fit? Or a loose gap in the rear? That kind of information will make a big difference in your results.

I took the test and got my list. And, as it turns out, I already own one of the 56 brands and styles the site recommended. Best of all, they weren't all $175 jeans. The site even recommended a $24.99 pair by Le Redoute and a $14 pair from Wal-Mart.

For anyone ready to jump into the often confusing and frustrating world of shopping for designer jeans, this is a good place to start. It's also a good site for anyone who refuses to pay more than $100 for jeans. The site breaks up the jeans into three pricing categories: under $30, $30-$50 and more than $60.

The company that created the site, located in Emeryville, Calif., says it drew on five years of fit research and algorithm development from its sister company Archetype, which helps companies like Lands' End and JC Penney offer custom clothing. Then it measured, assessed and photographed thousands of women trying on jeans.

(Distributed by Scripps Howard News Service, www.shns.com.)