By PHILIP JACKMAN
Toronto Globe and Mail
Thursday, May 10, 2007
In a furious rush in the morning? Torn between getting a caffeine jolt and jumping into the shower? Seriously considering taking your coffee into the shower with you?
Agonize no more. A company in Fairfax, Va., offers a soap that releases caffeine right through the user's skin and straight into the bloodstream.
It's called Shower Shock. Jennifer Kuropkat of the U.S. manufacturer, ThinkGeek, told the Toronto Globe and Mail that soaping up with her company's product provides the same amount of caffeine as two cups of coffee.
The firm, which makes other caffeine products, came up with the idea a while ago when it "recognized the need for extreme ease of obtaining your caffeine," she said. "You have to have a coffee, you have to have a shower, so you can kill two birds with one stone."
So the company consulted a soap maker and settled on a formula "that would be legally acceptable in the U.S. and smell nice as well." (It's scented with peppermint oil.) Consumer response was so encouraging, she says, they've since branched out into "travel-sized" soap bars. A month ago, they launched a "glowing green" caffeinated shower gel.
And if you're nowhere near a shower and need a jolt? Well, you could always try the company's caffeinated lip balm.
Or you could have a cup of coffee.
(Distributed by Scripps Howard News Service, www.scrippsnews.com.)




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