Last minute? Try gift cards

Tuesday, November 21, 2006
TIP BOX

If you have to buy a last-minute gift, consider gift cards.

_ 92 percent of online shoppers believe that gift cards eliminate the risk involved with holiday gift-giving

_ Four out of five agree that gift cards are great last-minute gifts

_ Three-fifths say they have given a gift card to a spouse or partner as a holiday gift.

_Try American Express, Wal-Mart or Deluxe Card for gift cards that you can customize with the recipients name and short message and/or photo.

Source: Study conducted by BizRate.com. Fielded on Oct. 12-13, 2006 and includes responses from 1,166 online buyers who are members of the BizRate Research Panel.