During last week's season finale of "Real Time With Bill Maher," newsman Chris Matthews ribbed the host about the evening's lineup: five middle-aged white guys. It wouldn't have taken a "Dateline" investigation for Matthews to take the observation one step further.
Over more than a half-century of late-night comedy, diversity has gotten less attention than falsetto-singing ukulele players. Joan Rivers temporarily reigned as the top guest host on "The Tonight Show" before flaming out on her own venture, while Chelsea Handler is still standing tall, albeit on E!, a cable network best known for reality shows about washed-up wax figures.
As for people of color, the genre's only superstar remains Arsenio Hall, whose syndicated series was once significant enough to attract candidate Bill Clinton for a jam session and to give Johnny Carson the only sleepless nights of his career. Aside from those three, late nights have been dominated by Caucasian males, many of whom could share the same tailor and swap monologue jokes without anyone knowing the difference.
That may be about to change. Mo'Nique, the feisty actress and comedienne, launched a new talker this month. In November, both George Lopez and Wanda Sykes will premiere shows that build on their successful careers as stand-up comics and sitcom stars.
But none of them is playing in the big leagues -- network TV on weeknights -- which filled its last open slot with Jimmy Fallon.
"Late-night TV does seem to be kind of a throwback," said Bill Brioux, Toronto author of the upcoming book "Night Watch: 50 Years of Late Night." "I don't want to pick on Fallon because he's doing a good job, but that was a lost opportunity to reach out beyond the same old room."
That room extends behind the scenes. A photo of the Emmy-winning writing staff at "The Daily Show With Jon Stewart" could easily have been taken at the Harvard Glee Club. David Letterman might have been sleeping with writers instead of production assistants -- if he could find them. Only three of the 60 writers in the program's history have been female.
Minorities sometimes nab important onstage roles -- bandleader Cleto Escobedo Jr. on "Jimmy Kimmel Live," Biff Henderson on "The Late Show With David Letterman" -- but sometimes the sidekick can slip into stereotype. Brioux chides Jay Leno for turning to black bandleader Kevin Eubanks whenever drugs or football pops up in the monologue ("It's almost cringe worthy the way he's used that way") and suspects that Leno's original sidekick, Branford Marsalis, resigned because he was uncomfortable in that role. Kimmel also gets mileage out of poking fun at security guard/foil Guillermo Diaz for his lack of language skills and his love of tequila.
That background makes the success or failure of these three new shows all the more significant, although each of the main players downplays the term "groundbreaker."
"I'm working with a group of people who don't look at it and say, 'Oh, we've got a challenge because you're a black woman in late night,'" said Mo'Nique, whose show is on BET, which markets chiefly to African-Americans. "I work with a group of people who say, 'Hey, baby. Let's go get it.' "
While the three don't want to dwell on history, they are quick to reference Hall, who was not recruited by networks but embraced by affiliates who picked up "The Arsenio Hall Show" and salivated at the high ratings during most of its five-year run from 1989 to 1994.
Lopez, who appeared on that program 16 times, is hoping to recapture the "party" atmosphere of that series when his show starts Nov. 9 on TBS.
"It's time to take that template and move it to the next level," he said.
Like Hall, Lopez plans to invite minorities who may not get showcased on other talk-show programs. The guest slate on Mo'Nique's show, which debuted to 1.5 million viewers in early October, has consisted almost entirely of blacks, from Ashford & Simpson to Hill Harper.
But they all say that their primary goal is to reach a wide, mainstream audience.
Michael Wright, head of programming at TBS, points out that Latinos make up only 18 percent of viewers who watch reruns of the sitcom "The George Lopez Show" on Nickelodeon.
"The other 82 percent is everybody else," he said. "We're looking to do a show that serves a lot of underserved audiences as well as play to that broad-appeal audience."
Reach Neal Justin njustin(at)startribune.com. For more stories visit scrippsnews.com
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Market Research Study on New Late Night Shows
MediaCurves.com conducted a study among 286 viewers of a news clip featuring several new late night talk shows with ethnically diverse hosts. Results found that that the majority of viewers (60%) reported that they were most likely to watch Lopez Tonight. The majority of viewers (75%) reported that it was important to have racial or ethnic diversity on late night TV talk shows. The Jay Leno Show was rated as the most watched evening talk show.
More in depth results can be seen at:
http://www.mediacurves.com/Entertainment/J7626-LateNightTV/Index.cfm
Thanks,
Ben