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Can a PSP be Racist?

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Submitted by Phil Villarreal on Thu, 07/06/2006 - 11:43
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It certainly looks as if they can judging from this Sony ad for the new white PSP, which is posted in Holland. For those of you too lazy to click open the link, it shows a white woman holding up a black woman by her jaw, giving a new definition to the phrase "white power."

Quite the interesting ad strategy. Maybe Sony's next campaigns in the U.S. will feature a gimongous Minuteman-themed PSP looming over the Mexican border, crushing immigrants as they try to sneak past. In the deep South, maybe Sony will make a billboard of two hooded, Confederate-stars & bars PSPs interlinked as a burning cross.

A Sony representative gave this response to GameSpot: "The marketing campaign for the launch of the white PSP in the Netherlands focuses on the contrast between the Black PSP model and the new Ceramic White PSP model. A variety of different treatments have been created as a campaign to either highlight the whiteness of the new model or contrast the black and the white models. Central to this campaign has been the creation of some stunningly photographed imagery that has been used on large billboards throughout Holland. All of the images created for the campaign have been designed to show this contrast in colors of the PSP's, and have no other message or purpose."