By JOHN ADAMS, Scripps Howard News Service

Tennessee coach Lane Kiffin announced plans for an advertising plan last week while addressing his audience at the Southeastern Conference football media days. More specifically, he said a "billboard will be going up" in Florida next month.

He didn't offer any more details. But my guess is the billboard won't be promoting Florida quarterback Tim Tebow for another Heisman Trophy.

Florida coach Urban Meyer was asked this week if quarterback Tim Tebow had any annoying habits.
Sure, it was a silly question. But as any experienced journalist can attest, silly questions sometimes produce insightful responses.
Unfortunately, for the pen-pushing participants at SEC football media days, this wasn't one of those times.

The impact of freshmen in Southeastern Conference football is nothing new. They have helped turn losing teams into bowl teams, and good teams into championship teams.
But now, coaches seem less hesitant to talk about them in advance. So the names of the most promising freshmen were hardly ignored at the just-completed SEC football media days.

Becoming a college football coach at a Southeastern Conference school is tantamount to hitting the lottery. You're basically set for life.
But suppose there was no football team to coach. How do you think the group of SEC coaches would fare on the open market in a brutal economy?

The quarterback position rarely has been so out of balance in the Southeastern Conference.
You have Florida Heisman Trophy winner Tim Tebow and Ole Miss' Jevan Snead, a likely NFL first-round draft choice, at the top end. Then, there's everybody else, including players who have struggled in starting roles, alternated as starters, or have no starting experience at all.

Since the Southeastern Conference has won three consecutive national championships in football, it has little to complain about in regard to the Bowl Championship Series. But I can still complain on its behalf.

Tennessee football coach Lane Kiffin has expanded his oratorical repertoire. It now includes understatement.
For example, take his opening comments to a gathering of 20-or-so media-types at the Southeastern Conference spring meetings Tuesday.

When Kentucky hired John Calipari as its new basketball coach, the rest of the SEC probably responded with a collective "uh-oh."

The Southeastern Conference knows how to make a splash. The splash comes with cash.
Alabama did it in football two years ago when it made Nick Saban the highest-paid college football coach in the country. Kentucky did it Tuesday when it made John Calipari the highest-paid coach in college basketball.
Who says this is just a football league?

Despite what you might read in Sports Illustrated, new Tennessee football coach Lane Kiffin hasn't contributed to Knoxville's unemployment rate.