By BRUCE FREEMAN, Scripps Howard News Service
What to cover in your marketing plan
Dear Professor Bruce: I'm a small business owner who has been flying by the seat of his pants for several years. I'd like to get more organized in my marketing efforts in 2009 and have a simple marketing plan. What are some important things to cover in my marketing plan?
Nine deadly sins for publicity seekers
Dear Professor Bruce: I am a small business owner eager to earn my own publicity without spending a fortune or spinning my wheels. What are some of the deadly sins small business owners commit when attempting to earn their own publicity?Answer:
Does print advertising still make sense?
Dear Professor Bruce:I was recently approached by my local newspaper about advertising my small business. I have read several reports that newspaper readership is declining, and more people are going to the Internet to gather their news. Is advertising in a print publication still an effective way to reach customers? And how can a business owner reach online readers?Answer:
How to make a business Web site stand out
Dear Professor Bruce: As a small business owner selling custom art to customers across the country, I have set up a Web site, but I am not getting much in the way of sales.
Does joining local Chamber of Commerce make sense?
Dear Professor Bruce:I own a small local bakery. Friends have told me it's a good idea to join a chamber of commerce. What are the benefits? What are the costs?Answer:

